Uber Eats 🍔
I've been working on the socials for Uber mobility (🚗) and Delivery (🍔) over the past year and a half.
Working on Uber Eats was my favourite because of its playful Vis ID and TOV.
01 Fresh Mondays
Getting more fruit & veg
into green bags all
over the UK
Role: Design
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Agency: Born Social
SSM: Claire Bouchara
Concept/Design: Mary Kingcott
Motion Design: Bey Reddington
Project summary
Uber Eats were looking to raise awareness around their “Fresh Mondays” campaign which offered 50% off fruit & veg every Monday. This playful and engaging series mimics different styles of iconic games over time, showing the power of nostalgia to stop the scroll.
One of the highest performers all year for community engagement - with people discussing in the comments what game they thought it was (see right)
🖼️ Taking inspiration
from cult games
🎯Keeping it on brand
∞ Creating. core identity for the campaign
02 Restaurant
Launches
Create excitement around the new restaurants coming to Uber Eats...
Role: Conceptual, Design, Motion, copy
Uber wanted to shout out about all the tasty new restaurants that were now available to order on app.
I developed an ongoing content style specifically for restaurant launches. Taking into consideration the brand guidelines for Uber Eats, whilst also ensuring that the assets flaunted the unique flare of each restaurant.
I conceptualised, storyboarded and animated these assets with just a few images from the client each time.
Project summary
🖼️ A consistent look & feel
💻 Incorporating social-first visual trends like the collage effect in the Amigos asset
💬 Copy that hit Uber's playful TOV
03 Mindful
Mouthful
Let people know about Uber Eats' new mindfulness audio guide...
Role: Storyboarding, Design, Motion
Project summary
Picture this: You got home from work late. Fridge is empty. Stomach is rumbling. Your food’s on the way.
Ever thought to take a moment to Do Less? Uber Eats new ATL campaign 'The art of doing less' was coupled with a new audio guide called Mindful Mouthful, voiced by @romankemp and with scripting provided by mindfulness coach Luke Doherty.
These was a one off asset that I storyboarded, designed and animated to create awareness
04 Uber Lineup
Tapping into subcultures online and making the brand relatable to a
new audience
Role: Conceptual, Design, copy
Project summary
How do you make a global franchise seem like they're your mate that just ✨gets you✨? There are so many relatable moments when it comes to ordering your takeaway or Uber on a Friday night, we used trends to help Uber tap into the chaos of social media subcultures. One of those being: the summer festival season.
We created a parody of a festival summer lineup for Uber Eats and Uber after the release of the Glastonbury lineup. It was then translated into 4 other markets across Europe.