citizenM 🏩
CitizenM is a unique and innovative hotel brand that redefines the traditional hospitality experience. With a focus on affordable luxury, citizenM hotels are designed to provide guests with a stylish and comfortable stay, while also incorporating cutting-edge technology and innovative design.
Citizens of the world
Making Urban hotel chain CitizenM the go-to option in the affordable luxury hotel category
Role: Conceptualising, Storyboarding, Directing
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Agency: Born Social
Videography: Carv in-house team
Creative Strategy: Saff Walker Kelly
Creative: Mary Kingcott
Motion:
Videography: Grant Walker
Project summary
After pitching a proactive idea for a citizenM YouTube series, the client was absolutely sold from the get go. The plan was simple, create a series that follows exceptional people and what they love about their city (from artists to food pioneers) and establish citizenM as the go-to hotel for the trail blazers of the world.
The series included 25 YouTube videos that were shot by various freelancers, in 5 countries across the world. I created the series title and a formula for each episode to follow, to ensure continuity.
From storyboard, to direction, to overseeing execution - I was truly involved at every stage of this project, seeing it come to life over the span of 2 months.