Fever-Tree
The challenge? Help Fever-Tree expand beyond its niche as a tonic brand and become known as a versatile mixer brand that could be used in a variety of drinks. Through my expertise in brand strategy, creative direction, and consumer insights, I helped to create assets that reposition Fever-Tree as a premium mixer brand - perfect for creating a wide range of delicious cocktails and beverages. The results have been highly successful, with campaigns that have driven brand awareness, increased sales, and solidified Fever-Tree's position as a leader in the mixer market.
01 Versatility
Positioning Fever-Tree as
the go-to brand for any mixer
Role: Conceptualising, Creative direction, Design
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Agency: Born Social
Strategy: Will Menko
Creative Strategy: Sam Carrick
Production Lead: Akvile Rudzevice
Design Lead: Mary Kingcott
Motion Designer: Natasha Smith
Project summary
Fever-Tree needed to expand beyond its niche as a tonic brand and become known as a versatile mixer brand that could be used in a variety of drinks. Through my expertise in art direction and copywriting, I was able to develop a comprehensive campaign that positioned Fever-Tree as the go-to mixer for any drink.
Accumitively, we delivered over 100 assets in a global campaign that ran all across the US, Europe and Australia.
My role was planning out the design direction i.e. colour, texture treatment, key brand assets, motion style. Then throughout the project I worked with a motion designer to bring the idea to live - convening with the client throughout the project to ensure that what we were delivering was
what we promised. Result TBC!
🖼️ Conceptual storyboarding
✨ Establishing the look & feel
💬 Working closely with the client
💻 Collaborating with motion designer
02 Ingredient Stories
Role: Conceptualising, Video editing, Motion
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Agency: Born Social
Videography: Brother
Strategy: Will Menko
Creative Strategy: Sam Carrick
Design: Mary Kingcott
Explore the world of flavours
within Fever-Tree mixers
Project summary
Fever-Tree wanted to introduce the brand to a wider audience and show exactly the craft and the care thar goes into each and every bottle.
We developed a comprehensive campaign that positioned Fever-Tree as a premium mixer brand that used only the finest ingredients from around the world.
Each asset told the story of an individual mixer and the journey of the ingredients to the bottle. The campaign used a mix of stock imagery, brand footage, a rich layer of SFX and motion to bring the stories to life.