"Top pick" at
D&AD new blood
Co-Art Directed award winning final year exhibition with Annabel Bexfield.
The logo design for the exhibit hints at the physical design of the space
THE BIG IDEA
The idea behind our exhibition was to show how our work will be adding colour to the industry. Each team/single had their individual colour - so that visitors could easily match up the work they liked with the team that made it.
After giving each student their colour, co-director Annabel and I, instructed each team/individual to wear only that colour and bring props, too. The monochromatic colour scheme of each photograph really accentuates the personality of each team/individual - making each one memorable. It was a
lot of fun to photograph, as well!
Co-designed the invitation with
Dylan Radnor Williams - inspired by the design of vintage punk gig posters.
Why this project
The collaboration of ideas between the whole team was just the most amazing experience. Everyone rolled up their sleeves and contributed in their own way, so it was impossible to not be proud of everyone. Looking back at the first meeting, it was an exhilarating feeling to see an idea come to life, from start to finish. At our final exhibition, it was like we were walking in the sketches of our idea
- we truly achieved what we set out to.
Our stand also featured on the Official D&AD New Blood Festival round up video! To the right you can find me, Abbie Perring and Dylan Radnor William feautured #teamincolour; the video also features some more of our team - Lucy Donagh and Iona Bruton.
Here is the wonderful group of people that I got to collaborate with!
From the left: Abbie Perring, Sophie Pring, Iona Bruton, Sam Turner, Dylan Radnor Williams, Jacob Briggs, Annabel Bexfield and Lucy Donagh.