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back to Art Direction 

back to Art Direction 

Proposition: From the ice cream itself, to the impact it has on the world around us, Ben & Jerry's is Made With Love.

 

 

Target Audience: Environmentally conscious Millennials, who know their consumer power!

 

In collaboration with Iona Bruton, we set out to create a print campaign that encaptured the ethical ethos of the brand. Additionally, we wanted the art direction to reflect the 'Made with Love' proposition.

 

The

brief

Much of the copy was inspired by the brand declarations on the Ben & Jerry's website. We believed this was an incredibly appealing aspect to Ben & Jerry's to many Gen Z-ers.